I'm Katie Mattocks, a junior marketing major at Loyola Marymount University. Fall 2020 marks my first semester as a student in the M-School Cohort. This blog is meant to be a curation of my thoughts and discoveries as I become more familiar with the advertising and branding industry throughout my time in the flagship M-School course, New World of Branding and Advertising. Here I will share my interpretations of relevant creative works, delve into different agencies around the US, and discuss the knowledge I have learned from my mentors.