Amp Agency: Holistically Devoted to Digital Marketing
- kmattock7
- Nov 16, 2020
- 2 min read
Taking things in new directions is Amp Agency’s thing. Offering a full service, wholly committed, and purposeful direction, Amp has become one of the leading small agencies in the industry. While headquartered in Boston, Massachusetts, they also have offices in Seattle, Los Angeles, New York, and Austin. Their website displays that there are over 300 “Happy AMPers” Nationwide who team together to create work that travels across business sectors.
Amp believes that companies who design more comprehensive brand ecosystems are the ones that lead in their industries. Managing the entire customer experience is becoming more relevant as content is readily available and consumed. Brands have access to every audience through social media, so the message is being sent is increasingly important.
Amp has done work with just about every sort of company, claiming expertise in consumer electronics, travel, gaming, sports equipment and apparel, fashion, beauty,
Entertainment and media, CPG, and retail.
From scrolling through the pages of content that amp has created, I really enjoyed that they document the process they take for each project, out
lining their approach and strategy for implementation. Amp’s campaigns go farther than just throwing an event or producing a commercial, they work with their client companies to reimagine and expand their reach and goals for long-term growth.
Their website was more than informational for learning about the agency, but there are great examples of creative solutions that make lasting impacts for companies. Amp has the type of ideas that fit perfectly into what we discuss every week in New World Branding and Advertising. I was really impressed by a campaign that they did for Patagonia. Amp was called in to aid Patagonia in expanding their audience away from their existing core audience and towards a younger demographic, all while connecting to a larger goal of changing the relationship people have with the things that they buy.
They took on the roles of social media campaigning, content development and strategy, and public relations outreach. Amp listed their key insights and what stood out to me the most was the idea of getting people to physically “touch the merchandise.”
All of these ideas culminated together through a cross country road trip in a biodiesel Dodge truck pimped out with a wooden canopy designed and built by surfer/artist Jay Nelson. Definitely the vibe of Patagonia. The trip was all covered on social media, featuring stories of new customers who were able to interact with the pop-up shops that were held out of the truck on each stop.
The Collective "We"
The blend of different marketing tactics were all seamlessly representative of the mission that Patagonia operates by, as well as the offerings that Amp prides themselves on. This is just one case study from Amp, but I feel as if it is representative of their forward-thinking, inclusive spirit. I admire how they seek to connect brands to people, as the future and success of every company relys on how they interact with the people, or as Amp would call it, the collective “we.”
Check out the Patagonia case study for yourself!
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