Red Antler: Building Startups and Reimagining Brands

While they may not be a household name, Red Antler works with brands that you would know (Casper, whose pillows I personally own and love), that are around us (AllBirds, on Abbott Kinney), and that some that might already be a part of your daily routine (Hinge, lol).

Initially founded in 2007, in Brooklyn, NY, Red Antler has made itself known in the advertising and branding industry over the past decade. Founders JB Osborne, Simon Endres, and Emily Heyward have grown their agency to a place of recognition.

They have built their company around building up other companies. By assisting founders on their journey through the early stages of growing their companies name, vision, and contacts, Red Antler creates a space for businesses to expand. This launchpad is pivotal to a company's overall success because it really is all about building a foundation that will last and support growth.

Red Antler does not only limit themselves to working in the pre-launch stages of business. They have successfully partnered with established companies looking for a way to begin their next phase of growth. Their teams work to find a vision with their client's internal staff, aiming to elevate their brands to a reimagined, more enhanced place. Curology, Clear, and Levain Bakery are all brands that I buy and subscribe to, and I will accredit a large part of my personal patronage to these companies based on their advertising. These products and services in specific are all in very different industries, but they are similar because they have strong brand identities.

Starting from a single idea, Red Antler highlights their ability to partner with clients for the long haul, beginning with research, strategy, naming, and moving into brand identity, digital experience, engineering, advertising, creative production, industrial design, and finally, retail. It is an all-encompassing process that values forward-thinking.

"It's not about us, it's about what happens next. It's about the choices we all make that will shape our collective future."

Sustainable brands will result in a sustainable future. A future that is exciting and full of new opportunities.

Even well-established companies need to be aware of where they are headed and how they will continue to excite consumers. Red Antler works with conglomerates such as Google and General Electric and leaders in their industries, including American Express, NBCUniversal, HBO, and Zillow. By disrupting the sectors that these corporations have continually lead, they can secure substantial market share and creative leadership.

After more than a decade in the ever-evolving marketing industry, Red Antler noticed an untapped need for digital marketing, customer acquisition, and growth strategy advice. Good Moose, the new partner agency born from Red Antler staff, is here to meet that need. Companies need more than strong visuals and a catchy name if they expect to survive and grow in this age of startups. Good Moose, currently run by a twelve-person staff, serves clients by planning digital marketing strategies that will adapt to company growth and media trends.

Building a brand is essential to success in any industry, and both Red Antler and Good Moose will continue to play a role in "Challenging what is and creating what's next."